Sometimes you just need a problem solved. We do emergency rescue for time-critical marketing and communication 2.0 projects. We give you sanity checks on stubborn ones. And help you approach your next big 2.0 project with the right knowledge and insight.
We know the rules inside-out: from targeting and technology, through positioning and proposition, managing multiple personas and decision cycles to SEO, structure and storylining.
We consult as the Wolf
We solve your problem. Or show you how to solve it yourself. In and out. The best results, in the shortest time. Polite, savvy and supportive. Why ‘Wolf?’ Check out this scene from Tarantino’s classic movie Pulp Fiction. Winston Wolf is the one you want on speed dial when the pressure is on.
We consult in B2B, ICT, Professional services (including management consulting), Media, Gov’t and Non-Profit. For agencies we brief, structure and storyline to lower production costs and boost quality.
“2.0 marketing and communication problems solved. In a timely fashion: from websites and apps, briefings to buy-in, strategic direction to proposals.”email@example.com
Sometimes you need to RETHINK & REBUILD your full marketing and communications strategy in light of the social web: deliver more value to empowered customers, foster relationships, and measurably realise goals. For that, you need a sustainable approach. Buzzwords like ‘viral’, ‘connections’ or ‘tribes’ really don’t help. They obscure the fact that content is the currency of the social web. That’s the Egg of Columbus. Content is the fuel for content marketing and social media marketing. Great content delivers intrinsic value to you and your customers and stakeholders. If you want to establish thought leadership, improve customer satisfaction or generate new business, then publishing Great Content is the key.
Yes, there are challenges …
• How do you align your content with business objectives?
• How do you accommodate individual personas and buying cycles, as well as mass markets?
• How do you figure out what content is valuable for each target audience?
• How do you connect their needs with your value proposition?
• How do manage it over time?
… but we’ve solved them!
We’ve spent more than four years (in the lab and field) developing a strategic marketing and communication process to develop Great Content. Plus, we’ve developed the trainings to transfer the knowledge and skills to your business.
What does Great Content look like?
COMING SOON! Free download: The Anatony of Great Content: a framework to help you assess whether your content is ‘Great’ or not!
We slice and dice your strategic marketing and communication challenge into manageable and joined-up pieces. We define ‘Great Content’ for you - and your target audiences.
Your Editorial Plan shows you what to publish, for who, to reach your goals.
Your Publishing Plan helps you effectively manage and brief content creation. Includes training to manage and use the plans - and create content.
Many of our clients use their plans as the strategic foundation for all their annual social communication programs and campaigns. This shortens lead times, improves the quality of your briefings, lowers costs - and improves results too!
COST: From Euro 35K pending scope
VALUE: Thought Leadership | New Business | Customer satisfaction & Loyalty
CONTACT: firstname.lastname@example.org for a free introductory presentation.
A 2.5 hour workshop tailored to your specific challenge on the social web. We give you the models, frameworks and insights that ensure you drive internal
marketing and communications 2.0 discussions in the right direction.
COST: Euro 2,500 per workshop
For more information contact
In our full day training we help you grasp the core concepts behind communications on the social web. Including: ‘Building Blocks of the Social Web’, ‘Targeted Communications’, ‘SEO for communicators’, and ‘The Anatomy of Great Content.’
Gain the basic competencies to successfully develop and lead social web communications programs.
COST: Euro 695 per person
For more information contact
“Steve houses the unique combination of strategic thinking, trusted advisor and down to earth execution.”
“Michiel's business savvyness in online marketing, demand creation, SEO & SEA has given us a serious boost.”
“Great thinking and execution go hand in hand and will give you the business results you are looking for.”
“They understood our businesses - despite a complex product ... they helped us raise the bar in marketing and social media ... they come straight to the point and are simply great and professional guys.”
FOUNDED APRIL 2009. RENAMED OCTOBER 2011. WE HELP BUSINESSES AND ORGANISATIONS SET STRATEGY FOR THE SOCIAL WEB AND BECOME PUBLISHERS OF GREAT CONTENT.
SSteve Seager (46), is our strategic communications specialist, and European communications director of the IABC. Steve blogs here.
Connect with him on
Michiel Gaasterland (41) is our strategic marketing specialist. His blog, ‘Marketing 2.0: in plain language’ lives right here.
Connect with him on
We are lucky enough to work with clients from across industries in B2B and B2C. We value them most for their ambition to “Do it once and do it right!”
Strategy or comms?
Contact Steve on email@example.com | +31 (0)6 411 892 03
Contact Michiel on firstname.lastname@example.org | +31 (0) 651 198 091
We’re always happy to talk.